Sandwich Board

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A sandwich board is a type of advertisement composed of two boards (holding a message or graphic) and being either Carried by a person, with one board in front and one behind, creating a 'sandwich' effect; or set up (for example next to a store advertising its goods) in a triangle shape, hinged along the top. In this way, the advertising message can be read on both sides interchangeably.

History[edit]

The term 'sandwich man' was coined by Charles Dickens.^[1] Sandwich boards were most popular in the 19th century, and have largely been supplanted by billboards, which are more effective in advertising to passers-by who are now likely to be in automobiles, rather than traveling by foot.^{[citation needed]}

However, they are still frequently to be seen on major shopping streets such as Oxford Street, London; Champs Élysées, Paris, and 42nd Street, New York City, where they are used to advertise offers from particular stores most often in adjacent side-streets.^{[citation needed]}

Types[edit]

There are generally two types of sandwich boards.

Carried Version[edit]

The carried version is usually attached to straps acting as suspenders, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer. The wearer might also pass out flyers or shout advertising slogans.

A-board[edit]

Another is called 'A-board' which is kept next to the stores, on public transport grounds, such as sidewalks or pedestrian zones to draw the attention of the customers passing by. These A-boards resemble the shape of letter A. In some modern A-boards the conventional two boards have been replaced by a single board hanging within the frame. A-boards are most typically deployed in busy pedestrian areas to advertise businesses. Advertising the business website or social media page on these boards helps the business get recognized locally as well as internationally.^[2]

Materials used[edit]

Many different types materials are used to make these boards. The carried type is generally made up of light materials like cardboard or paperboard^[3] and yarn to hang it to the shoulders.^[4] The conventional types of A-boards are generally made with wood or MDF and modern A-boards are made with plastic or aluminum and hinges are made with leather. To resist the blow of the winds in the windier days sandbags are hung under the board as a counterweight which gives balance and stability.^[5]

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See also[edit]

References[edit]

1. ^'Sandwich board advertising'. Encyclopedia Britannica. Retrieved 2020-04-10.
2. ^morningadvertiser.co.uk. 'Unique A-boards can 'raise a pub's profile''. morningadvertiser.co.uk. Retrieved 2020-04-11.
3. ^'How to Make a Cardboard Sandwich Board'. Our Pastimes. Retrieved 2020-04-11.
4. ^Armstrong, Linda (2009-01-04). Phonics, Grade 1. Carson-Dellosa Publishing. ISBN978-0-7424-2061-8.
5. ^'A-Frame Sign'. George and Willy. Retrieved 2020-04-11.

External links[edit]

• Media related to Sandwich boards at Wikimedia Commons